Class Projects
Our team conducted a two-part research project on Apple TV+ to deepen our understanding of its brand strategy and consumer insights.
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Part 1: Secondary Research
We initiated the project by analyzing Apple TV+'s brand identity and marketing strategy through secondary research. This involved assessing its unique positioning in the competitive streaming market and identifying key challenges and opportunities. We formulated a research problem statement to guide our qualitative research.
Part 2: Qualitative Research
Building on our secondary findings, we developed targeted questions for a focus group interview, engaging five participants who represent our target audience of college students and adults. Over the course of one hour, we explored consumer perceptions and preferences regarding Apple TV+. The focus group was recorded with participant consent, allowing us to gather key insights into the brand's current situation. Our findings will inform strategic recommendations for enhancing Apple TV+’s communication and engagement with its audience.
Apple TV+ Secondary Research Project
Apple TV+ Qualitative Research Project
ADPR 3400: ADPR Research: Insights and Analytics
ADPR 3550: Social Media and Content Production
Copywriting and Messaging for Social Platforms
This assignment focused on enhancing messaging and captions for social media to engage the audience effectively. Key objectives included:
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Developed captions that resonate with the audience, incorporating relevant and meaningful details.
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Ensured that the messaging aligns with accompanying imagery and design to create a cohesive narrative.
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Crafted messages that serve as a catalyst for interaction, encouraging audience participation and connection.
The project aimed to refine our copywriting skills, emphasizing the importance of impactful communication in social media marketing.
Digital Photography Using Mobile Phone
In this project, the focus was on leveraging mobile photography to effectively convey ideas, emotions, and visual information. The key objectives included:
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Explored how photography can evoke moods and communicate feelings through strategic composition and lighting.
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Utilized tools such as color, perspective, distance, and moment to enhance the storytelling aspect of images.
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Captured five photographic images while considering shape, texture, light/shadow, depth, and pattern to create impactful visuals.
This project aimed to refine our skills in digital photography, emphasizing the power of visual storytelling in social media contexts.
Design for Social Platforms Assignment
This project focused on the intentional use of visual design elements in creating custom artwork for social media. Key objectives included:
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Explored how color, typography, scale, and placement can enhance design impact.
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Emphasized the importance of creating unique designs that reflect brand identity, rather than relying on generic templates.
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Highlighted the need to incorporate specific brand elements, such as colors, fonts, and patterns, to ensure distinctiveness and alignment with brand values.
The project aimed to strengthen our design skills, showcasing the significance of intentionality in social media graphics to foster a strong brand presence.
Instagram Feed Post
Instagram Story Post
Mobile Video Production
In this project, we created a 90-120 second narrative video using only our smartphones. Key objectives included:
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Planned and storyboarded a compelling narrative with a variety of shots.
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Employed composition, lighting, and pacing to enhance visual storytelling.
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Used Cap Cut to compile clips, add transitions, and create an engaging final product.
This project focused on refining our mobile video production and storytelling skills for social media.